Minisize - A Smart Way to Sample Skincare

Empowering consumers to explore skincare through travel-sized bundles.

Project Overview

Minisize is an innovative e-commerce platform that allows consumers to purchase travel-sized skincare products tailored to specific skin concerns. This project aimed to bridge the gap between skincare discovery and full-sized product commitment, making it easier for users to try before they buy.

Project Type

University, Digital Marketing

Head of Business Team, Digital Marketing Lead

E-commerce website, skincare bundles

Role

Focus

Bringing Convenience to Skincare

Problem: Many consumers hesitate to invest in full-sized skincare products without knowing if they’ll work for them.

Solution: Minisize offers travel-size versions that let users try various products across six categories: cleansers, toners, serums, essences, moisturizers, and masks. Each bundle is curated for a specific skin issue.

Jaycee Buarao

Lead Project Manager | Development Team

Allelee Flores

Lead Business Manager | Project Management

Kimberly Diaz

UX Designer | Developer | Business Team

Akilah Lapure

Lead Developer | UX Designer

Shayne Fajardo

Lead UX Designer | Business Team

Sjunsei Awal

Developer | UX Designer

David Francisco

Developer

The Team

For this project, we split into different teams—Project Management, UX, Development, and Business—to work together more efficiently. It helped us stay on top of things!

Project Management

We embraced Scrum and Agile Methodology to keep things moving smoothly. Every week, we'd meet on campus to chat about what we’d accomplished, plan our next steps, and tackle any challenges together.

When we weren’t meeting face-to-face, we stayed connected online through Google Meets for virtual meetings and used Discord for real-time updates and brainstorming sessions.

To keep everything organized and on track, Notion was our go-to project management tool—it helped us keep things clear, structured, and easy to follow.

Digital Marketing

As the head of the Business Team, I took charge of figuring out how to promote our brand and website, as well as crafting a digital campaign. We brainstormed and decided on a mix of posters, flyers, social media posts, and video ads as our key deliverables.

Since Minisize was envisioned as a new and growing company, our main focus was building Brand Awareness. We chose Instagram as our go-to platform, where we shared eye-catching posts and video ads to get the word out.

Crafting Our Message: Minisize Video Ads

For our digital marketing strategy, we created six unique video advertisements using free video materials from Pexels. We also made three versions of one key ad to tailor the message to different audiences:

With voice-over and text
With voice-over, without text
Without voice-over, with text

The voice-over featured our main tagline: 'Aim Big, Start Small, Start with Minisize.' I even had the opportunity to lend my voice for these ads!

While all our ad samples are shared on Instagram, I’ve listed a few standout examples below to showcase the different approaches we took.

Our Instagram

The Final Presentation

We went through all of our experience during the development of the website and how we planned and cooperated accordingly in order to reach our envisioned result.